Based in Poulton-le-Fylde, Lancashire, we've been building Websites and in the IT Industry for over 20 years, working with a vast range of clients. Not only do we deisgn beautiful websites, our marketing services are tailored to send high quality web visitors to your site.
By "high quality", we mean visitors that are likely to be of value to you. That means potential clients, in any industry, who fit your demographic and budgetary requirements. We strive to generate web traffic from visitors who do not already know about your website, meaning that they may be searching for a related keyword on a search engine (as opposed to your brand name) or consulting a review website to learn more about companies in your industry.Our website design, planning and conversion optimisation services are focused on increasing the chances that a visitor who lands on your website will take a desired action, such as make a purchase, download a document, or fill-out a web form.
These types of desired actions are known as "conversions". Every website has a conversion rate. That is the percentage of visitors who take a desired action.
We specialise in increasing that percentage through improved website design, content, and usability.
Once a visitor has converted on your website and they've become a customer, we want to grow the relationship.
That relationship will lead to future business and will require a relatively low amount of effort compared to generating new business. Our services address the online aspect of this relationship building phase. For example, we use automated, trigger-based email marketing to re-engage customers in conjunction with retargeting advertising.
Our approach is holistic and focused on your long-term success.